CASH Framework

CASH framework finds its application in social business, and open innovation. It encourages organizations to:

Create conversations:
Organizations can come up with a list of topics that are at the intersection of business interest and customer interests.

Align conversations:
Organizations can listen to external conversations and align their internal conversations with them, whenever necessary.

Socialize conversations:
Organizations can share conversational content (it could be a blog or a simple social status update) on social and digital platforms.

Host conversations:
Organizations can respond to comments, and other forms of contributions made by external stakeholders and build on the conversation to create a shared value.

Related Frameworks

3D RoadmapDANCEHELMP6Social FunnelTotal Value MatrixUSE

About Sankaranarayanan

I am a writer based out of Tamil Nadu, India. I am an author of 'Facebook, Twitter, and a Pair of Shoes'. As a freelancer, I am blissfully ignorant of intellectual boundaries - I write on a wide range of subjects, from business to beauty. I speak at seminars; take up training and consulting assignments mostly based on my ideation frameworks . I design layouts for print (ads, brochure) and web.


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