There are as many as five ways (we have not known yet another way) for you to keep and grow your social media presence. DANCE captures them all.
Distribute ideas. It could be your own article, design, video or a news or those of someone else. People follow you like what you curate.
Announce new offers, products, developments,...Often sales offers or discount offers or a photo/video on new product feature is what get shared among customers.
Network with people (say, experts in your field or your own customers) by way of interviewing or commenting to a blog post/article. That is networking the social way.
Converse with your fans by asking questions, seeking their opinions on topics of mutual interests.
Engineer your product (/service) by getting your fans and followers involved. Try established formats like crowdsourcing, developer's challenge, and co-creation.
Related Frameworks3D Roadmap CASH HELM P6 Social Funnel Total Value Matrix USE