HELM brings “segment thinking” and “systems thinking” together for innovators to create products that win at targeted customer segments and appreciated by non-customers as well.
The framework helps them create a brief based on “super scope” by understanding the likely demands of markets and larger systems, with respect to:
Human element Sample factors: ergonomics, experience design, customization
Environment Sample factors: sustainability, eco-system, eco-system services
Local conditions/localization Sample factors: socio-economic, local culture, local support infrastructure
Market segment Sample factors: time, cost, and quality
Related Frameworks3D Roadmap CASH DANCE P6 Social Funnel Total Value Matrix USE