USE Framework

A little bit of psychology and a regard for customer experience are crucial in product success.

No one knows what customers think is value. The USE framework can take you to the right answer as close as possible.


Every product is designed to provide a compelling ‘use case’.

It should enable customers to “do a job”. It should solve a specific problem. It should do that cost effectively, consuming less time and energy. Provide ‘utility’ value.


There is a prestige thing about buying most products.

People want to appear smart (or thoughtful or rich or simple or sensible) with their products and purchase decisions. Think what statement you help your potential customer to make.


Experience (“user experience” or “customer experience”) is a product itself.

It could mean so many things from providing experience as a product, experience around the product, and experience of making the product. Opportunities galore.

Related Frameworks

3D RoadmapCASHDANCEHELMP6Social FunnelTotal Value Matrix

About Sankaranarayanan

I am a writer based out of Tamil Nadu, India. I am an author of 'Facebook, Twitter, and a Pair of Shoes'. As a freelancer, I am blissfully ignorant of intellectual boundaries - I write on a wide range of subjects, from business to beauty. I speak at seminars; take up training and consulting assignments mostly based on my ideation frameworks . I design layouts for print (ads, brochure) and web.


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